It would be nice if you release app in AppStore.
I have purchased Sublime text, hm, several years ago. And still have issues as “find my license key somewhere in email or notes”. It is… not comfortable. You can follow BBEdit and release app in AppStore.
Or you can follow Scrivener and release sandbox app in AppStore and also release full version as dmg on your site. Yes, I know that notarization is The answer, but I would like to have receipt of app in AppStore for easy restoration of lost licenses. Such a great improvement with alongside monetization…
As a user I download app from App Store ( get license ) and later I download full version if I need it. License still on my laptop.